Tamil Murasu is the main information source for the Indian community with its coverage of wide-ranging news, from current affairs to local and foreign news as well as the latest in sports and entertainment, in addition to its strong coverage on news from the Indian community and the sub-continent. It helps our advertisers and vendors to identify with the name Tamil Murasu Pte Ltd, instead of Hipro Printing Pte Ltd," Dr Rajaram added. "The name is important for brand recognition as Tamil Murasu has gained prominence over the years. "Readers and advertisers are familiar with the name Tamil Murasu, because it has been around for the past 70 years,’’ said Dr Chitra Rajaram, Editor of Tamil Murasu. The name change represents another step toward this objective. The purchase of Hipro by SPH came about in a bid to ensure the long-term viability of Singapore’s only national Tamil daily newspaper, by tapping on the resources and synergies of the company’s stable of newspapers. In March 2004, SPH bought over the 20% owned by Times Publishing, making Hipro a wholly-owned subsidiary of SPH.
In 1995, SPH and Times Publishing Ltd bought over Hipro Printing, on an 80:20 shareholding proportion, respectively. Hipro, formerly a family-owned business, has published Tamil news daily Tamil Murasu since 1993.
Singapore, 8 June 2005 - Hipro Printing Pte Ltd, publisher of Tamil Murasu, and a wholly-owned subsidiary of Singapore Press Holdings, has been renamed Tamil Murasu Pte Ltd.
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